Vital Training

Strategic Marketing Plan for Selling to International Markets

Strategic Marketing Plan for Selling to International Markets2018-10-04T06:36:19+00:00

Strategic Marketing Plan for Selling to International Markets

Programme Overview

Setting up an international operation from scratch or even expanding your existing international operation to new markets presents a challenge. Companies have the following areas of particular concern:

  • Identifying new markets
  • Validating new markets
  • Setting up an international marketing strategy
  • Matching target markets to a fitting international marketing strategy
  • Promotional activities

In order to deal with the issues identified above firms must acquire the right analytical tools and identify the right resources for assessing:

  • The potential to sell/export internationally for different markets
  • The attractiveness and other characteristics of each international market
  • The competition in each international target market
  • The different types of international marketing strategy
  • The relative merits of different target market entry/expansion modes
  • The different marketing mix strategies

Designed for

  • CEO’s, Founders and Business owners
  • Directors
  • Key Managers with strategic business growth objectives
  • Senior Managers
  • Business Development Managers
  • International Strategy Managers
  • Marketing Managers

Programme Focus

  • Assess the potential to sell/export internationally for different markets
  • Identify sources of competitive advantage in international strategy through global sourcing and exploitation of local factors
  • Classify the four main types of international marketing strategy
  • Target Market selection and entry
  • How to rank target markets by market characteristics:
    • Culture
    • Administration and politics
    • Geography
    • Economy
  • Target Market selection and entry
  • How to rank target markets by competitive characteristics:
    • Market Attractiveness
    • Competitor retaliation threats
    • Defender’s reactiveness
    • Defender’s clout
  • Sustainability of competitive advantage
  • Marketing mix for international markets
  • Contemporary marketing methods

Key Outcomes

  • Develop a strategic marketing plan for selling/exporting to international markets
  • Identify and implement innovative ideas
  • Identify sources of competitive advantage in international markets
  • Identify the four main types of strategy for entering international markets
  • Rank target markets according to attractiveness
  • Assess the relative merits of different target market entry modes

Benefits for your organisation

  • Identify resources, branding and other key aspects for your business
  • Assess the firm’s potential to sell/export to international markets
  • Choose the optimal promotional mix

Details


Dates:
14 & 21 November 2018

Time:
8:30 – 17:00

Duration:
14 hours +4 hours private company consultation

Venue:
CIIM Nicosia, 21 Akademias Str. (view map)

Language of Instruction:
English

Instructor:
Dr. Paris Cleanthous

Participation fees


VITAL programmes are fully subsidized by the HRDA

Fee: € 1,530

HRDA Subsidy*: € 1,530

Final Fee: € 0

*The programme has been approved by HRDA. Click here to find out more about HRDA and other special discounts

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Last updated: January 26, 2015

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