Fundamentals of Client Engagement

Programme Overview

This programme draws on contemporary research to explain what client engagement is. Customer engagement and loyalty are important when it comes to retaining customers. Various companies are straggling with low levels of sales performance.

This course will give you a great opportunity to understand the process, the dynamics, the client behaviour and other aspects so as to effectively grow the ratio rate of leads and transform them to sales.

Designed for

  • Business Owners
  • Sales Managers
  • Marketing Managers
  • Senior Customer Officers
  • Customer Relationship Managers
  • Supervisors
  • Executives

Programme Focus

  • Introduction to Sales and Client Engagement
  • Client personalities and how to treat them
  • Situation analysis
  • Client retention best practices
  • Effective use of sales channels
  • Sales targets and evaluation

Key Learning Outcomes

  • Identify the key aspects of client engagement
  • Build new communication channels for value creation
  • Learn how to set the right targets

Benefits for you

  • Understand how to engage with customers
  • Focus on your loyal customers
  • Improve your selling skill-set

Benefits for your organisation

  • Improve your ROI
  • Optimize the client engagement process of your organisation
  • Keep adding value to your client

Instructor

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