Competitive Dynamics and Strategic Marketing (Limassol)
This course deals with issues such as managing high and low-market share businesses, building effective differentiation, developing segmentation, the need to avoid “smokestack” industries and focus on knowledge intensive businesses.
Dates: 31 October & 07 November 2018
Duration: 14 hours
Digital Marketing based on the DMI Professional Standards (Limassol)
This course will allow participants to appreciate the strategic importance of digital marketing and know how to apply this knowledge to build brands and drive sales.
Dates: 11, 12, 14, 15, 17, 18 and 19 December 2018
Duration: 28 hours
* Dates are subject to change.