Strategic Planning and Promotion for Small Enterprises

Strategic Planning and Promotion for Small Enterprises


In this fiercely competitive arena small sized enterprises cannot remain comfortable in their niches, for their sustainable business success is under attack. Small enterprises must embark on the journey to transform into entrepreneurial stars. This practical training workshop will guide participants and their organisations to apply strategic concepts and produce their customised plan, which will boost their competitiveness in core business activities, explore new practices and build strategic alliances in the market.

The Strategic Planning and Promotion for Small Enterprises programme, is approved as a 'Vital Importance Programme' by the Human Resource Development Authority (HRDA) Cyprus and organisations participating with their employees, who satisfy the HRDA's criteria, are entitled to a full subsidy, thus, may attend this programme without any cost.

This programme includes 14 hours in-class training and a half-day private company consultation.

Date/Time: 26 & 28 April 2017, 08:30 - 17:00

Training Duration: 14 hours in-class training  and 4 hours in-house private consultation

Location: CIIM Nicosia ( View Map )


The two-day in-class training workshop will help you evaluate the existing situation of your organisation, to expound internal and external drivers and barriers to development. Growing your business via strategic management practices is essential, not only to outsmart rivals but also to offer the platform for the next generation of managers to pursue new business models.

You will practically draw a strategic planning process and evaluate growth options. Further to discovering your business's strategic growth capabilities, you will learn how to embark on new phases of growth in order to boost your company's competitiveness by extending and defending your core activities.

In addition, you will be in position to build and strengthen emerging business, as well as to create viable future options for the next stage of development as an emerging small giant - group of business ventures.

Upon completion of the in-class programme, you will know how to profitability pursue innovation that is based on successful growth strategies.

This programme includes a half-day in-house private consultation, that will allow your organisation to practically analyse diagnostic assessments, evaluate growth options, tailorise solutions for your unique problems and embark on a step-by-step implementation of your strategic development business plan. 

In-class Programme Outline


  • Introduction
  • Four fundamental Principles of Strategy (short cases & exercises)
  • Strategic Planning Essentials
  • Strategy Statements
  • SMART Objectives

The Competitive Environment

  • Market Definition
  • General Environment: PESTEL
  • Scenario Analysis
  • Competitive Environment: 5 Forces
  • Cycles of Competition
  • Competitive Environment: SWOT
  • Strategic Options: TWOS

Innovative Strategies

  • Blue Ocean Thinking: Strategy Canvas
  • Value of Customers
  • Customer Retention
  • Customer Tiering

Strategic Plan Decisions

  • Segmentation & Targeting
  • Positioning
  • Product Strategies
  • Price Strategies
  • Promotion Strategies
  • Distribution Strategies
  • People Strategies
  • Process Strategies
  • Physical Evidence Strategies

Competitive Advantage

Value Proposition Designer Canvas

Preparing a Customized Strategic Plan


All CIIM Executive Education programmes are developed and taught by CIIM resident and visiting faculty who are widely recognised as skilled professional trainers with local and international business experience. Through many years of business consulting and teaching experience, CIIM faculty develop innovative long-lasting practical concepts that shape the practice of your daily professional responsibilities. The result is a practical educational experience which is designed to have an immediate effect into your business environment.


Trainer: Paris Cleanthous ( Read Full Bio )

Trainer Bio

Paris Cleanthous is an Associate Professor of Marketing and Strategy at the Cyprus International Institute of Management (CIIM). Paris is the director of the MBA and MPSM programmes at CIIM.

Prior to his appointment at CIIM, he was an Assistant Professor of Marketing at New York University’s Stern School of Business and a Lecturer at the University of Cyprus. He has also held positions at the International Monetary Fund, KPMG and Korea University.

Paris received his Bachelor of Science in Economics and Mathematics from the University of Michigan, Ann Arbor. He then continued his studies at Yale University where he received his Master of Arts, Master of Philosophy and Doctor of Philosophy in Economics. His fields of teaching and research are strategic innovation, marketing strategy, competitive advertising and market research.

Paris has consultancy experience in start-up business namely in market research, product innovation, new product targeting, positioning and promotion. He also has consultancy experience in governmental and academic forums.

Expertise: Strategic Planning and Competitiveness, International Business Development, Economics, Strategic Innovation and Marketing

Training Experience: Over 10 years of local and international experience in business training. In Cyprus, he has recently trained professionals from organisations including CING, Bioland Energy, Meridian Trust Corporate Fiduciary Services Ltd, Shamrock Shipping & Trading, Logicom Solutions Ltd, AA Zittis Accounting & Auditing Ltd and Feldmans Management (Overseas) Ltd.


Programme Fee: €1,530

HRDA Subsidy: €1,530*

Programme Fee after HRDA subsidy: €0*

*This programme has been approved by the HRDA. Organisations participating with their employees, who satisfy the HRDA's criteria, are entitled to the subsidy.

Due to CIIM's non-profit status, no VAT is charged. The programme includes educational material, coffee breaks, refreshments and lunch.

To proceed with your registration, please click the button below to apply online. Reservation of seat is subject to availability.

Apply here

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