Strategic Planning and Promotion for Small Enterprises

Strategic Planning and Promotion for Small Enterprises

Registration Deadline: 15 November 2017

Training Dates: 29 & 30 November 2017

Training Hours: 08:30 - 17:00

Location: CIIM Nicosia ( View Map )

Language of Instruction: English


This practical training workshop will guide participants and their organizations to apply strategic concepts and produce their customized plan, which will boost their competitiveness in core business activities, explore new practices and build strategic alliances in the market. Participants will use diagnostic tools to evaluate the existing situation of their organization and expand internal & external drivers and barriers to development.

The programme is suitable only for companies which employ up to 49 employees. As part of the learning experience, an additional 4-hour consultation will be scheduled for each participating company, allowing customized practice and guidance on the implementation of the strategic development plans.

The programme is recognized by the HRDA - Human Resource Development Authority in Cyprus as Vital Importance, thus the participation fee is fully subsidized, allowing up to three participants per business entity to attend without any cost.

Key Outcomes

  • Master the strategic planning process and use diagnostic – assessment tools for your own organization
  • Appreciate challenges across the growth cycle
  • Discover your organization’s strategic growth capabilities
  • Promote permanent innovation culture
  • Evaluate growth options which are compatible with your managerial profile
  • Embark on new phases of growth: boost competitiveness by extending and defending core activities; build and strengthen emerging business; create viable future options for the next stage of development as an emerging small giant – group of business ventures
  • Formulate and pursue a strategic business development plan - growth road map

Designed for

  • Founders
  • Owners
  • Directors
  • Key Managers with strategic business growth objectives

Topics to be covered

  • Principles of Strategy
  • Setting SMART objectives
  • PESTEL Analysis
  • Scenario Analysis
  • Porter’s 5 Forces Model
  • SWOT Analysis
  • TWOS Strategic Options
  • Cycles of Competition
  • Blue Ocean Thinking
  • Value of Customers
  • Retaining Customers
  • Strategic Plan Decisions
  • Segmentation and Targeting
  • Positioning and Product Strategies
  • Price Strategies
  • Promotion Strategies
  • Distribution Strategies
  • People Strategies
  • Process Strategies
  • Competitive Advantage Analysis
  • Value Proposition
  • Customised Strategic Plan Development


All CIIM Executive Education programmes are developed and taught by CIIM resident and visiting faculty who are widely recognised as skilled professional trainers with local and international business experience. Through many years of business consulting and teaching experience, CIIM faculty develop innovative long-lasting practical concepts that shape the practice of your daily professional responsibilities. The result is a practical educational experience which is designed to have an immediate effect into your business environment.

Paris Cleanthous

Dr. Paris Cleanthous 
Director of MBA
Resident Expert, CIIM


Dr. Paris Cleanthous

Dr. Cleanthous is an Associate Professor of Marketing and Strategy at CIIM - Cyprus International Institute of Management and is the Director of the MBA and MPSM postgraduate programmes.

Prior to his appointment at CIIM, he was an Assistant Professor of Marketing at New York University’s Stern School of Business and a Lecturer at the University of Cyprus.

He has practical experience in market research, product innovation, new product targeting, positioning and promotion. He also has consultancy experience in governmental and academic forums and has held positions at the International Monetary Fund, KPMG and Korea University.

Programme Fee

The programme has been approved by the HRDA (ΑνΑΔ). Organisations registered in Cyprus, who satisfy the HRDA criteria, are entitled to apply for the subsidy and thus participate without any cost, as described below:

Gross Fee (before subsidy): €1,530

HRDA Subsidy: €1,530*

Net Fee (after subsidy): €0*

Business entities, with less than 49 registered employees, can apply for the full subsidy for up to three participants, who meet the participant profile. Participation includes educational materials, lunch, coffee-breaks and refreshments.


To proceed with your registration, please click the button below to apply online. Reservation of seat is subject to availability.

Apply here

Join our Mailing List!

Direct Number:

Contact us


Local: 77772446
International: +35722462246