Strategic Planning and Competitiveness

Strategic Planning and Competitiveness


In today’s business world it is of utmost importance that Executives understand strategic concepts and be able to contribute to their company’s strategy and competitive analysis. These are not skills that are acquired through everyday work, but rather, by practicing the process and learning how to use strategy tools. Managers should become aware of how to use tools used for strategic analysis and assist their personnel in understanding the strategy development process.

This training program provides participants with knowledge and tools for developing an effective strategy by examining how their organization can profitably create and sustain long lasting customer value. Through the seminar participants will also examine their competitors in order to better plan their strategy for the future.

The Strategic Planning and Competitiveness module is also part of the CIIM Executive Development Programme (EDP) - a management enhancement programme.

Date/Time: 21 & 23 June, 08:30 - 17:00

Training Duration: 14 training hours

Location: CIIM Nicosia ( View Map )


This training workshop will help you understand strategic concepts, making you able to contribute to the company's strategic goals. This will be achieved by training you to use practical methodologies used for strategic analysis and development processes.

Become exposed to a strategy toolbox and practice it to create an insight into your industry, markets, company and competition. Know how to synthesize those insights to come up with strategic options and successfully implement them into your company's strategy.



  • What is strategy?
  • How firms gain competitive advantage?
  • The strategy planning process

Industry Analysis

  • PESTEL analysis
  • Industry structure – the five-forces model
  • Sources of Competitive Advantage


  • Identifying trends in your industry

Market Analysis

  • Market segmentation
  • Segment profiling and prioritization


  • Identifying market priorities

Company Analysis

  • Porter’s generic strategies
  • Core Competencies

Competitive Analysis

  • Profiling competitors
  • Competitor mapping


  • Competitor positioning

International Competitiveness

  • Foreign market entry strategies
  • Market Selection
  • Choosing the right entry mode

Strategic Options Selection

  • Identifying strategic options
  • Selecting options


  • Option identification and selection

Strategy Execution and Monitoring

  • Developing the implementation plan
  • Managing execution through Key Performance Indicators


This training workshop is designed for managers, executives, supervisors and specialists who have risen to management positions. It is also beneficial to business owners, CEOs and experienced managers who need to be aware of the importance of strategy and competiveness.


All CIIM Executive Education programmes are developed and taught by CIIM resident and visiting faculty who are widely recognised as skilled professional trainers with local and international business experience. Through many years of business consulting and teaching experience, CIIM faculty develop innovative long-lasting practical concepts that shape the practice of your daily professional responsibilities. The result is a practical educational experience which is designed to have an immediate effect into your business environment.


Trainer: Paris Cleanthous ( Read Full Bio )

Trainer Bio

Paris Cleanthous is an Associate Professor of Marketing and Strategy at the Cyprus International Institute of Management (CIIM). Paris is the director of the MBA and MPSM programmes at CIIM.

Prior to his appointment at CIIM, he was an Assistant Professor of Marketing at New York University’s Stern School of Business and a Lecturer at the University of Cyprus. He has also held positions at the International Monetary Fund, KPMG and Korea University.

Paris received his Bachelor of Science in Economics and Mathematics from the University of Michigan, Ann Arbor. He then continued his studies at Yale University where he received his Master of Arts, Master of Philosophy and Doctor of Philosophy in Economics. His fields of teaching and research are strategic innovation, marketing strategy, competitive advertising and market research.

Paris has consultancy experience in start-up business namely in market research, product innovation, new product targeting, positioning and promotion. He also has consultancy experience in governmental and academic forums.

Expertise: Strategic Planning and Competitiveness, Strategic Innovation and Marketing, Economics, International Business Development

Training Experience: Over 10 years of local and international experience in business training. In Cyprus, he has recently trained professionals from organisations including CING, Bioland Energy, Meridian Trust Corporate Fiduciary Services Ltd, Shamrock Shipping & Trading, Logicom Solutions Ltd, AA Zittis Accounting & Auditing Ltd and Feldmans Management (Overseas) Ltd.


Programme Fee: €450

Due to CIIM's non-profit status, no VAT is charged. Fees include tuition, educational material, coffee breaks, refreshments and lunch.

To proceed with your registration, please click the button below to apply online. Reservation of seat is subject to availability.

Apply here

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