Professional Diploma in Social Media Marketing

Professional Diploma in Social Media Marketing


Social Media has grown to become one of the primary communication channels for many companies.

The Professional Diploma in Social Media Marketing is a widely taught, industry-accredited qualification and a practical training designed to help you meet and exceed your social media marketing goals through the application of the latest methods, techniques and tools. It will also help you improve your your social media marketing goals and your brand building efforts.

Whether you are a business owner who wants to measure the effectiveness of outsourced digital marketing services or a digital marketing professional who wants to create an effective content marketing and plan, execute and manage social media marketing functions or an indivudal who wants to attain social media marketing management skills and knowledge, this diploma is perfect for you.

Exclusively designed by practicing world-renowned digital marketing experts, the Professional Diploma in Digital Marketing carries the coveted Digital Marketing Institute (DMI) accreditation and associated brand recognition, which is highly sought after by employers.

CIIM is the leading Digital Marketing training provider in Cyprus, collaborating with the most exclusive international industry experts for delivering hands-on know-how which can be immediately applied to any work setting.

Dates/Time: 27 April - 26 May 2017, 08:30 - 17:00

Training Duration: 35 hours over 5 training days

Location: CIIM Nicosia ( View Map )


The Professional Diploma in Social Media Marketing Marketing will guide participants through five days of in-depth learning in the following disciplines:

 Dates  Subjects 
 27 April  Introduction & Facebook
 28 April Content Creation & Outreach
 24 May Twitter & LinkedIn
 25 May Google+ & YouTube
 26 May Future Strategy and Strategy & Planning

Introduction to Social Media Marketing

The Introduction to Social Media Marketing module enables course participants to harness the power of digital marketing as a core driver of the marketing strategy for their organisation.

This module enables you to understand the foundation principles of digital marketing, and be able to distinguish between traditional and digital marketing. You will learn how digital marketing tactics can be applied in order to develop an effective overall marketing strategy.

You will also know the importance of measurement as a way of managing and analysing your digital marketing campaigns.


The Facebook module provides you with a comprehensive understanding of how Facebook works as a platform for community building, content marketing and brand promotion.

You will learn how to use Facebook for Business; developing a Facebook page specifically for your digital marketing needs. This module guides you through the various aspects to Facebook for Business, such as Facebook Ads.

You will also be adept in planning and delivering a Facebook Advertising strategy, including KPI monitoring and ongoing measurement.

Content Creation

The Content Creation module introduces you to the concept of engaging with, and acquiring customers, using the creation and sharing of media content. On completion of this module, you will understand the value of social amplification and what makes content shareable within social networks.

You will learn how to use social listening to monitor your brand on social media platforms and recognise which formats are suitable for the various target audiences.

This module equips you with the knowledge and skills to resource a content management function, to target your audience, select your platform and make use of social listening and competitor analysis.

Content Outreach

The Content Outreach module introduces you to the concept of content seeding and how to use content effectively over multiple social platforms.

You will acquire an understanding of how to promote content and the importance of paid promotion for relevant, highly shareable content.

In this module, you will learn about everything from setting objectives for a content promotion strategy to influencer marketing. You will learn how to use social bookmarking and the value it will add to your social media marketing campaign.


This module equips you with the knowledge of how Twitter operates and the value it represents for businesses as a marketing and promotion platform.

You will be guided through each step of using Twitter for Business; from customising your account to building a profile for your business’ Twitter page. The Twitter module will also teach you how to target specific demographics when building your following.

You will know how each aspect of Twitter works, from hashtags to trends to geo-tagging, and how each of these can benefit your social media marketing campaign.


The LinkedIn module gives you a comprehensive understanding of the benefits of using LinkedIn for marketing purposes. You will learn LinkedIn-specific features which will help you to facilitate campaign objectives.

On completion of this module, you will know the importance of having a unified brand presence across company and personal LinkedIn accounts. A key focus of this module is engagement with LinkedIn members.

You will understand the importance of LinkedIn as an advertising platform and how you will be able to reach different demographics and your target audience with ease. You will come out of this module with the skills to be able to create and implement effective LinkedIn advertising strategies.


The Google+ module introduces you to the benefits of incorporating Google+ into your social media marketing strategy. You will learn how to set up your own personal Google+ page and a page for your brand.

The module will show you the importance of engaging with your Google+ Community and how to promote your product or service with this platform. You will be introduced to features such as Hangouts, Circles, What’s Hot and Events, which are specific to Google+.

You will be able to utilise these features to push your brand by implementing Google+ into your social media marketing strategy. The Google+ module will also show you the importance of Google Analytics to your digital marketing efforts.


The YouTube module provides you with a comprehensive understanding of how YouTube works as a content sharing platform and how this can be introduced into a broader marketing strategy.

You will learn about using YouTube as a platform for a call-to-action and how to embed videos to your brand website to increase the interactive experience for your consumers. You will also learn how to use enhancement features to improve your video content.

The module will equip you with the crucial skills needed to make your brand’s video content searchable and you will emerge aware of the wide range of YouTube social media plugins available.

Future Trends

This module examines the latest emerging trends in social media and new platforms on which you can share your content.

As social media is an area of digital marketing that develops at a rapid rate, we aim to cover all bases by providing you with an analytic look at future developments in the field.

You will also learn about other social media platforms, such as Instagram, Tumblr, Pinterest and Flickr. The aim of this module is to equip you with the skills you need to take on any social media platform and implement it into your social media marketing strategy.

Strategy & Planning

The Strategy and Planning module ties the other modules in the Professional Diploma in Social Media Marketing together.

It introduces you to the Digital Marketing Institute Methodology, which incorporates a 9-step process to planning and implementing a social media strategy.

You will emerge with the essential skills needed to create a successful model for a social media marketing strategy from scratch and implement it in your organisation.


The assessment for the Professional Diploma in Social Media Marketing is based on a formal computer based examination that will measure individuals knowledge and Digital Marketing proficiency. The exam can be taken within 6 months following completion of the programme.

The exam is based on three formal online papers with a total duration of 180 minutes.

The passing score of each exam is 60% and the exams consist a range of different question formats including Text based Multiple Choice and Hot Spot questions.

The examination fees are 140 GBP for the first examination attempt and 45 GBP for subsequent attempts. The exam application and fees are submitted directly to the Pearson VUE test centre in Cyprus.

Further details and advice about the exam procedure will be given during the 5-day training programme.


Through dynamic lectures and case studies, social media experts will take you through the latest techniques for content creation and outreach across all of the core social networks, giving you a practical knowledge of how to create the best practice paid and organic social media campaigns yourself.

The Digital Marketing Institute’s panel of Subject Matter Experts has specifically structured the syllabus to focus on current trends and best practices in social media marketing. As well as producing innovative and creative social media strategies, you will also learn how to leverage these strategies to gain a competitive advantage for both your business and your career.


This training programme is suitable to anyone responsible for the planning, execution and management of social media campaigns, including:

  • Marketing Managers and Executives
  • Communication Specialists
  • Social Media Specialists
  • Business owners
  • Anyone who want to upskill in Social Media Marketing


All CIIM Executive Education programmes are developed and taught by CIIM resident and visiting faculty who are widely recognised as skilled professional trainers with local and international business experience. Through many years of business consulting and teaching experience, CIIM faculty develop innovative long-lasting practical concepts that shape the practice of your daily professional responsibilities. The result is a practical educational experience which is designed to have an immediate effect into your business environment.

Tanya Hemphill

Tanya Hemphil ( View Bio )

Expertise: Social Media Marketing, Content Marketing, Digital Strategies

Trainer of the Introduction & Facebook modules


Jeremy Spiller

Jeremy Spiller ( View Bio )

Expertise: SEO, PPC, Analytics, Content Creation, Content Outreach, Social Media Marketing, Digital Marketing Strategy

Trainer of the Content Creation & Outreach modules


Mike Berry1

Mike Berry ( View Bio )

Expertise: Digital Trends, Social Media Marketing, Digital Marketing Strategy

Trainer of the Twitter, LinkedIn, Google+, YouTube, Future Trends and Strategy & Planning modules


Trainer Bio

Jeremy is the CEO and Co-Founder of White Hat Media, an award winning digital marketing agency in the UK which specialises in web marketing and search engine optimisation (SEO) services.

During his 14 years training experience, Jeremy has been recognised as the Trainer of the Year and has worked with leading international brands and companies including Microsoft, Toshiba, the NHS, Hitachi, Yell, McCann Ericksson, Vodafone, John Lewis and many more.

He is a visiting faculty at well known universities and business schools and has delivered numerous executive digital marketing seminars in New York, London, Paris and Hanoi.

Trainer Bio

Tanya is the Founder of Ti22 Digital, a specialist digital strategy and training company based in the UK. She helps clients develop their digital strategy, improve their online communications and increase sales/leads. As the former MD and Founder of an award-winning public relations agency, Tanya specialises in social media strategy and content marketing. She has worked with companies such as KMPG, Ingredion, PhS Datashred, Harvey Nash and John Lewis, to name a few.

She’s passionate about digital marketing and has worked in the industry for over 17 years (pre-Google). Tanya delivers face-to-face training for Google Digital Garage, the Chartered Institute of Marketing and the Digital Marketing Institute. She has an MSc in Digital Marketing Communications (with Distinction) from Econsultancy, in partnership with Manchester Metropolitan University (MMU). Tanya is an Associate Lecturer at MMU – delivering post graduate modules on the MBA, International Brand Strategy and Digital Marketing Communications.

Throughout her 22-year professional career, Tanya has had a number of academic and professional articles published, delivered keynote talks and ran webinars. She is currently working on the 7th edition of the Pearson textbook ‘Digital Business and E-commerce Management’, which is due to be published in 2018.

Trainer Bio

Mike is a Strategic Digital Marketing Consultant and Trainer with over 30 years’ experience in online & offline marketing. With such significant experience in the field, Mike had the opportunity to manage numerous projects on all functions of digital marketing.

He has worked with many of the world's largest brands and also with SMEs and start-ups including Procter & Gamble, EHS Brann, Carlson Marketing, Wunderman, DraftFCB and was most recently appointed as Head Of Digital at Jack Morton (IPG).

In the last 12 months, Mike has delivered training and keynote presentations in London, Edinburgh, Ghent, Vilnius, Tallinn, Vienna, Riga, Zagreb, Bratislava, Istanbul and Beirut. He was also a Speaker at TEDxUCL and has published 4 books including his latest 'The Best Of Global Digital Marketing Storybook 2'.


Programme Fee: €1,750

HRDA Subsidy: €357*

Programme Fee after HRDA subsidy: €1,393*

*This programme has been approved by the HRDA. Organisations participating with their employees, who satisfy the HRDA's criteria, are entitled to the subsidy.

Due to CIIM's non-profit status, no VAT is charged. Fees include tuition, educational material, coffee breaks, refreshments and lunch.

Special Discounts:

  • 10% discount for 3 registered employees attending from the same organisation
  • 15% discount for 4 registered employees attending from the same organisation
  • For larger group bookings from the same organisation please contact us
  • CIIM Students and Alumni who will attend the programme without participating through their organisations will benefit from a 25% discount on the fee before subsidy and can remit their payment in instalments. CIIM Students and Alumni attending as employees of a company and will apply to the subsidy, will benefit from a 15% discount on the net fee of the programme. Please contact us for further information.
  • Unemployed individuals will benefit from a 15% discount on the fee before subsidy and can remit their payment in instalments. Please contact us for further information.

To proceed with your registration, please click the button below to apply online. Reservation of seat is subject to availability.

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